Welcome to The ROAS Report

Each week, I break down what’s working with Facebook ads — and what’s not — based on real campaigns and live results.

You’ll get short screencast-style videos showing:

  • What I tested

  • What improved

  • What flopped

  • And how to apply it to your own business

If you’re running Meta ads (or plan to), this is real, useful content designed to help you lower CPA, boost ROAS, and stop wasting budget.

I’ve been running Facebook ads for 15+ years and have managed millions in spend for DTC brands.

Now I’m documenting what works — so you can skip the guesswork.

I appreciate you being here.

To higher ROAS,

— James Grandstaff

P.S. If you’re looking for one one help, I’m available for a 45 minute strategy call.

👉🏻 Let's Talk Ads

What others are saying:

“We hired James and increased all our metrics. One tweak to our order form improved conversions by 80%.”
— Chas Smith, PaleoValley.com

User's avatar

Subscribe to The ROAS Report

AI comic-style ads are crushing on Facebook right now. I just tested 42—39 flopped… but the 3 that hit? Absolute MONSTERS! Subscribe to watch the full breakdown and steal my winners ➞ Experiment 01 (2:53 mins)

People

Dad. FPV pilot. Helping brands grow with Meta ads since the Power Editor days.