Breath New Life Into Your FB Ads With This 2 Minute Image Trick

10 Comments

September 30, 2014

In this quick tutorial I’ll show you a simple image trick that will help you boost your conversions and overcome Facebook ad fatigue. (i.e. banner blindness)

Visit Pixlr.com to start using this cool app!

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10 Comments

  • Jesse CdeBaca

    Reply Reply September 30, 2014

    Hey James great idea and easy to do! What screenrecording software are you using?

    • James Grandstaff

      Reply Reply September 30, 2014

      Hey Jesse, I use Screenflow. I love it!

  • Eric Bobrow

    Reply Reply September 30, 2014

    Hi James –

    Thanks for posting this clever little trick to refresh FB ads. I’ve been using your guide to FB Retargeting and have found it very helpful.

    I do have a problem that you may have an answer for. One of our recent ads was getting a phenomenal response, with CTR of 1.5% to 2.5% depending on our targeting, and a cost per lead of $2 to $5, which is really good in our space (we offer marketing training for architects). However, after a few days, FB slowed down our ad exposure or visibility dramatically, as if it thought everyone in our target group would not want to see it a second time (our exposure ratio was just a hair over 1.0). The CTR didn’t change (it stayed high), but our ad budget was barely being used.

    I’ve been using their Optimized CPM bidding method since it’s working out great as far as cost per lead, but am wondering if I should switch it to CPC or manual CPM in order to keep these ads running. Any tips for how to get FB to continue serving the ads at the original pacing?

    Eric Bobrow

    • James Grandstaff

      Reply Reply September 30, 2014

      Hey Eric, those numbers sound great! Are you bidding OCPM for conversions or website clicks?

  • Eric Bobrow

    Reply Reply October 1, 2014

    Hi James –

    I’m bidding OCPM for conversions. That has worked out pretty well, except for the fact that Facebook acts like it’s run out of people to show the ad to. It doesn’t want to show the same ad a second time (the exposure factor is barely over 1.0). The Reach number was good for about 3 days, then dropped dramatically on the 4th, then plummeted to a very low number after that – it’s barely using 10% of my budget.

    Any ideas how I can “force” them (or trick them, or…) to show the ad a second time to my target audience? Or will I just have to wait, and after 7 days or 14 days or some time frame, will it bounce back up?

    Eric

  • James Grandstaff

    Reply Reply October 1, 2014

    Hey Eric, I just noticed my ads are having the same problem. I think I’m going to try to duplicate the campaign and the ads and see if that does the trick. Try that and let me know.

  • Dave

    Reply Reply October 1, 2014

    I have been using a short 20 second doodle ad in the timeline.

    It has been very effective

    Here is what we did

    http://www.doodle-ads.co.uk/homecare

  • Eric Bobrow

    Reply Reply October 2, 2014

    James –
    I tried duplicating the campaign and ads, and it seems that Facebook still “knows” that the ads are the same, and that they have decided not to show them to the same audience more than once in some period of time. I also tried changing to CPC instead of OCPM and that didn’t help. My budget is barely being touched. Perhaps I need to bid higher for my CPC to make them take more of my money??
    Eric

    • James Grandstaff

      Reply Reply October 2, 2014

      Yes, I would try using OCPM at the default bidding of $30 per conversion (just to see it FB will send the traffic again.)

  • lawton chiles

    Reply Reply October 2, 2014

    Thanks dude this is really gonna help with blindness. Thank you sir!

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