Client Case Study: Facebook Retargeting Ads vs. Cold Traffic Ads
I recently started working with a client in the Horse Training niche. He wanted a way to increase profitability from his existing traffic. The first I did was…
Best Practices When Creating A Facebook Video Ad With Power Editor
It’s no secret that Facebook is now serving as many video views as YouTube these days. In this tutorial I walk you through how to create a Facebook video ad using the Power Editor so you can…
What To Do If Facebook Won’t Show Yours Ads
I recently created a Facebook campaign that for some reason received ZERO impressions for a few days in a row. It was very frustrating. In this video I show you the simple change I made to my ad set that…
Facebook’s “Unpublished Page Post Ads” Are History? — Sorta :)
Because Facebook is always making improvements to the Power Editor and Ads Manager, it can be frustrating to keep up. In this video…
Which Campaign Objective Should You Choose When Creating Facebook Ads?
In this video I share the results from 2 different Facebook ad campaigns. These 2 campaigns are nearly identical except for one thing…
CUSTOMER Q & A: “How Do I Exclude Custom Audiences From Seeing My Facebook Ads?”
Yesterday I received an email from a customer. She brought to my attention that Facebook made some changes to the way we “exclude” custom audiences from seeing our Facebook ads. In this video…
Easy Workaround For Using Facebook’s Stock Images With Power Editor
Facebook provides us advertisers with royalty-free images to use in our ads. The problem is, the images are only available in the ads manager, not…
CLIENT CASE STUDY: How An Edible Pink Elephant Helped Her Get 1,546 Email Leads From Facebook Ads For $.06 / Each
Today I have another client case study for you. This time we were able to get email leads for 6 cents a piece and we earned almost…
How To Create Custom Audiences From Your Current Website Traffic (So You Can Increase Sales)
I was talking to a client the other day who is getting massive amounts of traffic for free from the top search engines. I walked him through how to build…
Facebook Lookalike Audience “Hack” Puts More Money In Your Pocket
In this video I share a lookalike audience “Hack” that will help you make more profit from…