Best Practices When Creating A Facebook Video Ad With Power Editor

10 Comments

June 26, 2015

It’s no secret that Facebook is now serving as many video views as YouTube these days. In this tutorial I walk you through how to create a Facebook video ad using the Power Editor so you can capitalize on this trend. I also walk you through some best practices for your videos, including some really cool built-in retargeting capabilities that will help you convert even more customers.

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10 Comments

  • Stefan Stefanov

    Reply Reply June 26, 2015

    I new all the stuff that you said in this video, except one: I didn’t knew, that Facebook is doing custom audiences out of video views without having to send the viewer to your site, so the retargeting pixel can fire… Thank you for that insight

    • James Grandstaff

      Reply Reply June 26, 2015

      You’re welcome Stefan! Glad the video helped you.

  • Mauricio

    Reply Reply June 26, 2015

    James,

    Thanks for the video. Video ads are killing it on Facebook. What software did you use to edit your video?

    • James Grandstaff

      Reply Reply June 29, 2015

      Hi Mauricio, you’re welcome man! I use Screenflow for Mac to edit all of my videos.

  • Des Adams

    Reply Reply June 27, 2015

    Cool video James, very clearly explained. Just started creating videos and this advice was very valuable. Thanks.

    • James Grandstaff

      Reply Reply June 29, 2015

      Hey Des, glad it helped!

  • Glen

    Reply Reply June 28, 2015

    James,

    A couple of things…

    a. Do video ads. have to be approved just like all other ads?

    b. If you put an overlay image at the start of a video, do you know if the same 20%’text’ rule still applies?

    • James Grandstaff

      Reply Reply June 29, 2015

      Hey Glen. Yes, video ads need to be approved like other ads. And I’m not 100% sure about the text rule for the overlay. I don’t think it needs to be within 20% but haven’t really tested it yet. How about you test it and let me know? LOL! ;-P

  • Glen

    Reply Reply June 30, 2015

    Sure…will do, and we’ll see what FB’s response is.

  • Naawgeshh

    Reply Reply July 2, 2015

    James,

    What is the size of the Video Thumbnail Image?

    And also do you any videos on targeting audience (How to find target audience) in FB Audience Insights.

    Thanks,
    Naawgeshh

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