CLIENT CASE STUDY: How An Edible Pink Elephant Helped Her Get 1,546 Email Leads From Facebook Ads For $.06 / Each

8 Comments

March 20, 2015

Today I have another client case study for you. This time we were able to get email leads for 6 cents a piece and we earned almost $4 for every dollar spent on ads. Dang, this is fun!

Click here if you want my help with Facebook ads.

8 Comments

  • Vince Lin

    Reply Reply March 20, 2015

    I’m getting 0.55 per lead, 0.11 is crazy…. I think it depends on the value of the lead for the market?

    • James Grandstaff

      Reply Reply April 1, 2015

      Very true!

  • Scott Brooks

    Reply Reply March 20, 2015

    Wow! That’s impressive. I’m down to around $1 per lead, but I’m in a very competitive market. Struggling to get my SLO to convert enough to pay for my traffic though. Thanks for sharing this case study. It’s motivating.

  • Simo

    Reply Reply March 20, 2015

    Sometimes, i am getting $0.12-$0.09 for grocery printable coupons because it is free for the leads.

  • Eric Bobrow

    Reply Reply March 20, 2015

    Hi James –

    Quick question on FB ad management. We are starting an FB retargeting-based campaign for one web property which has substantial pixeled audiences. My partner has a related web property (and FB ad account) which has very related pixeled audiences. We’d like to advertise to both audiences under one account, but don’t see a way to access the audience linked to one FB account from the other one. Is there any way you know to do this?

    We can run identical retargeted ads under both accounts to their respective audiences, however this is a lot of extra work.

    Eric

    • James Grandstaff

      Reply Reply April 1, 2015

      Hi Eric. Correct. You can’t share audiences between accounts, only conversion tracking pixels.

  • Joe Aro

    Reply Reply March 21, 2015

    Excellent video & walk through of the case study. Thanks. I appreciate your information.

    • James Grandstaff

      Reply Reply April 1, 2015

      Thanks Joe!

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