You’ve probably heard from people who claim they are getting clicks from Facebook Ads for dirt cheap. And some people are. But they’re usually targeting countries that no one else is targeting and that don’t convert to sales.
Until recently, I wasn’t able to get cheap clicks when targeting audiences in the USA. Heck, for some markets I pay up to $1 per click.
In this case study, I reveal how I helped a client (in the fitness niche) get clicks from Facebook ads for $0.04 cents and leads for under a buck.
33 Comments
Mauricio
February 13, 2015This is a fantastic case study. Thank you for sharing. I’m actually doing something similar in the fitness niche and I wanted to know what you had for the qualifications part? Can you expand that little?
James Grandstaff
February 13, 2015Hey Mauricio, glad you’re liked the video. As far as the qualifications go, you can get more info on this page: http://www.jamesgrandstaff.com/recommends/work-with-me.html
Talk soon,
James
Mauricio
February 13, 2015I actually meant what the qualifications you had on your ad copy.
What were the qualifications that the gym had for the transformation program?
sorry for the confusion
James Grandstaff
February 13, 2015Ah, my bad. The questions were simple like: “How much time are you willing to invest?” “Are you willing to spend $99 to get started?” “What’s a good time to reach you?” etc…
BlinkshowTv
February 13, 2015Great video James!
James Grandstaff
February 13, 2015Thanks. Glad you liked it!
Jesse
February 13, 2015Congrats James. And congrats to the people at the gym. When a small business owner gets a rush of business it means a lot
James Grandstaff
February 13, 2015Thanks Jesse!
Nat
February 13, 2015this is awesome James and gave me a great idea to do some similar ads for our high ticket coaching program that we’re going to do. We’re already sending people to an application so that fits in well.
Even though we’re not local at all, using that localized element might help catch people’s attention, then creating ads targeting either men or women and changing the images accordingly (along with other targeting criteria) could do really well.
Worth trying for sure!
Thanks!
James Grandstaff
February 13, 2015Definitely man! Glad this helped you.
Marcelo Cardoso
February 13, 2015Hi James,
I currently don’t have a Facebook campaign going since I am in the weight loss niche, but I am soon launching a product in a different niche and I was wondering what does it take to work with personally money and otherwise?
Thanks in advance,
Marcelo Cardoso
James Grandstaff
February 13, 2015You can get started with FB ads for as little as $5 per day. Just get started. 🙂
John
February 13, 2015Good stuff James!
When the time comes I’m going to be wanted to speak with you about creating leads for a done-for-you real estate investing system. Assuming it works this will be an ongoing project.
James Grandstaff
February 13, 2015Sounds great John! Use this link when you’re ready: http://www.jamesgrandstaff.com/recommends/work-with-me.html
Greg Jeffries
February 13, 2015Thanks for being so open and transparent in your training/tutorials. They’re short, simple, and very helpful. Thanks for adding massive value to the internet marketing community.
James Grandstaff
February 13, 2015You’re welcome Greg! Thanks for watching. 🙂
CJ
February 14, 2015I appreciate your style – very refreshing compared to a lot of what’s out there.
James Grandstaff
February 14, 2015Thanks CJ!
Raquel Fitness
February 14, 2015Hi James,
Two questions:
1- Why you didnt target mobile?
2- I believe there are more then Fitness and Wellness related interests. Why did you pick up only these two?
Thanks
James Grandstaff
February 14, 2015Hi Raquel, this was just a test to see if we could get the ads approved. We’ll be testing tons more interests as we go. Thanks!
maria
February 15, 2015Hi James.
Maria here.
I just started selling t shirts for teespring and I Know lots of people are using this method to get better results.
Do you work with teespring or is just for local business?
Thank you
James Grandstaff
February 15, 2015Hi Maria,
I mainly work with clients who are already up and running and established. It really doesn’t matter what they are selling as long as they have a good reputation and care about their customers; I’m happy to help them generate more business with Facebook advertising.
You can get more information about who I work with on this page:
=> http://JamesGrandstaff.com/clients/details.php
James
Brett de Hoedt
February 16, 2015Greetings James,
Thanks for the video – hype free and straightforward.
Question – why is the cost so low? Is it because there isn’t much competition for South Dakota?
Cheers
Brett
James Grandstaff
February 16, 2015Hey Brett, the clicks are so cheap for this campaign because there isn’t much competition (I agree with you) and due to the high click-through-rate (CTR).
Gene
February 16, 2015This is right on time. A client of mine has a Pilates studio and was asking over the weekend about running a FB ad campaign. I’m gonna give this a try and see. Thanks for the info! I’ll report back and let you know how it went.
Gene
Drew Laughlin
February 19, 2015This is great stuff James! Thanks for sharing.
Jeff Dilegge
February 23, 2015Except that if everyone does it, competition rises and costs sky-rocket.
Ron
February 25, 2015James,
Did you use LeadPages or another program to capture the lead?
Did you go from ad to lead form? The only reason I’m asking is because in another video you talk about going to a squeeze page vs a blog post/content to lower cost.
Great study !
James Grandstaff
February 26, 2015Hey Ron, we went to lead capture page using an Infusionsoft form and qualified them in the ad copy.
jim pridemore
February 27, 2015Launched new retail concept never done before. Let’s talk!
Thanks!
Jim
Allie LaRusso
March 17, 2015Any chance we could checkout the landing page?
Felipe Restrepo
March 18, 2015Hi James, so does this means that you’re getting the lead WITH the phone number for under a buck? amazing.
[…] At the Ad Level, we used the following copy and image which was stolen borrowed from James Grandstaff’s Case Study: […]
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