I recently created a Facebook campaign that for some reason received ZERO impressions for a few days in a row. It was very frustrating. In this video I show you the simple change I made to my ad set that helped get traffic flowing again.
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16 Comments
Bones Rodriguez
June 12, 2015I’m totally having this issue too, and I’ve been trying a bunch of different things. I’ll let you know how it goes for me- Thanks!
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November 7, 2016That little image is to die for Bev – She is so, so cute!!Love the papers you've matched with her – don't you just hate it when you come to the last of your favs!!
Norm
June 12, 2015Sounds risky! By entering $25 you are authorizing FB to charge you “up to” that amount for a single click.
Joe
June 12, 2015You are crazy dude.
I made a mistake once and checked the first box there, “get the most website clicks for the best price.”
As you show it defaulted to $5. I spent $1,000 in 15 minutes doing that. If you set it 10, 20 or 50 like you suggest you could go bankrupt in an hour.
Lenny
June 12, 2015Good tip, James. I have chosen to pause the ad that is getting all the traffic and then everything seems to go back to normal.
Facebook has been making changes too fast and breaking everything here and there. What do you think?
Thanks again
James Grandstaff
June 15, 2015Hey Lenny, I agree man. The last big change that happened about 6 weeks ago killed a lot of campaigns. It’s all good though. Keeps us on our toes!
Simo
June 12, 2015Hi James,
When you put $25 , FB will change you for 1000 impressions for a max $25 per 1000 views or per 1-click ?
I saw per impression there.
Thanks
James Grandstaff
June 15, 2015If you choose Clicks To Website and CPM it would be per 1000 impressions.
Greg Jeffries
June 12, 2015Same thing happened to me the other week as well. I haven’t done a lot of Facebook advertising, but I’ve found when I set how much I’m willing to pay per click, my price per website click is significantly lower than allowing Facebook to automatically choose.
James Grandstaff
June 15, 2015Hey Greg, it’s weird… I’ve seen it go both ways.
Tracie Dickson
June 13, 2015Hi James, how long do you let it run for like that before switching it back to O-cpm. I didn’t do that but did change to impressions at $17.00 per 1000 (facebook was suggesting between $3 and $12, even though on auto its usually between $13 and $15). I’m not sure how long to leave it running this way before switching back.
What do you recommend?
James Grandstaff
June 15, 2015Hi Tracie, I always look at results in terms of what I’m paying to acquire a new customer. If those numbers are within the goal we’ve set I’ll often just leave it alone. I would create a new campaign and start fresh if I were to change it.
Reid
June 17, 2015Hi James,
I started a campaign last week, with the goal of getting people to interact with my app (a contest). However, FB wouldn’t let me do that; said I didn’t have enough interaction yet on my page. So I made it to get Likes but when the ad was clicked to land them on the app…but got a bunch of Likes but almost no contest sign-ups (interaction with the app). Just wondering what I should do to get the interaction / sign-up rather than only the Likes.
Chen
June 20, 2015What about for an “optimize to website conversion” campaign? Do you choose the Get the Most at Best price first, and then only if it’s not working, switch it to the Set the Amt the Conversion is worth to you?
James Grandstaff
June 20, 2015Hi Chen! Yes, exactly!
Mike
November 21, 2016I had a similar issue where FB was actually spending but sending very little traffic on my conversion campaign. Like 5-10 impressions per dollar instead of the 100+ impressions per dollar that I’m used to. Have you encountered this issue? If so, do you have any suggestions for fixing it?
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